Thursday, September 30, 2010

What's up Eileen Fisher?

Eileen Fisher, 58, took her vision of comfortable, stylish clothes and turned it into a very successful company.
Eileen sitting in the middle, smiling at camera.
Eileen Fisher stood out because she didn't use typical models for her ads. She used women, ages 30, 40, 50+.

Not much make up, very natural, like Eileen herself. Her models were the ages of the women purchasing her clothes. It was refreshing.
Now, in order to grab the younger market she has joined the other designers in featuring 20 somethings.  Too bad.  I'll miss the ads that stood out as Eileen Fisher. Now they look like everyone elses.
Plus side, she still offers beautiful clothes.