After a string of high profile Designer collaborations with H&M ranging from Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Kylie Minogue, Comme des Garçons, Matthew Williamson, Sonia Rykiel to a rapidly sold out collection bearing the label “Jimmy Choo for H&M”, one always is slightly perked when hearing that H&M could get another coup.
H&M did designer collaborations at the very beginning of when they became “the thing to do” to open up new markets and make the shareholders *cough*, I mean consumers, happy. This year, in particular, has seen a boom in collaborations between fashion houses and designers such as between Forever 21 and L.A. designer Brian Lichtenberg, Stella McCartney and Gap, Range Rover and Victoria Beckham (I know, weird, right?) and many more; surely prompting H&M to up their game and partner with the notoriously difficult and exclusive art director Alber Elbaz by convincing him or letting him convince himself that the approach would be “making H&M luxurious” rather than Lanvin accessible.
Despite the plans of imminent collaboration with Shiatzy Chen, which is to be launched in November 2010, H&M saw it fitting to push further with even bigger news. With a mysterious and clever build up of a few sneak peak previews the rumours were boiling in the fashionsphere and the pieces trying to be identified.
Today, the rumours were confirmed by Lanvin’s Art Director Alber Elbaz (who, incidentally, is also the head of menswear Lucas Ossendrijver) in a clip to the world, subtitled despite being spoken in English. To view the clip, have a look at the Lanvin for H&M Designer Collection video on YouTube.
The new line will arrive in stores November 23. Will you be there?
(This article was published on LDNfashion.net)
