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---I think Ruche's main detractor is their pictures. If you couldn't see the price and had to pick which one to buy, I'd bet serious amounts of money that you'd choose ModCloth's every time. They have better lighting, their mannequin is nicely shaped, and they actually take the time to straighten out the garment and make it look smooth on the mannequin. Perhaps if the people at Ruche spent a bit more time on presentation they would be more successful.
