Wednesday, March 17, 2010

"Who are you wearing?" "Just QR scan me"

After having curiously found several QR Codes all over London (otherwise known as my day to work) Stuart asked me "Could you put a code on a dress?"



We had some interesting dialogues, which ultimately resulted in the concept of some further dresses for the recycling range:

The Narrative and Data Dress:
Using said QR Codes as different patterns the dress becomes it's own storyteller. Depending on which side of the fence you sit, this means either that the dress becomes increasingly interesting with each piece of information you have that is only yours to access: The password, which is individual to each dress as is the information, will be sewn into the tag.

Or, as some believe, the knowledge of the narrative of a piece might be off-putting for some. Each dress should have a different QR Code Pattern, which leads to different information about: The process of creating the dress: Blog entries on research, video of the fabric print process of this very own dress, images of the sewing process, images of the pattern of the dress (ground, not fabric).

Recycling Knowledge: Conceptual knowledge about each piece such as "has been worn in 10 countries" or "to each gallery opening of all Guggenheim exhibitions in the first week of April 2010" etc. This can be updated at the source every time.

Maybe a lending system could be introduced rather than buying, with each time the knowledge increases the price. How much is the knowledge of an experience worth? How much value did you add? The experience "overslept, had to run in the dress" might turn the value down, while some might put a higher value on the knowledge of a piece having been worn by a celebrity or in many types of outfits whose pictures they can access once they receive their password.

It would give people the chance to "recycle", to possess, value, create and buy knowledge instead of going through the often linear process of simple consumption.

What is a QR Code?
Wikipedia explains it as such: "A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed."

QR codes can be read quickly by a cell phone and are used to take a piece of information from a transitory media and put it in to your cell phone. You can code a link to a website, type in some text, a phone number that results in a direct call, and an sms. However, as with many other simple, yet effective and basic concepts these media can be played with immensely. Here's one of the pages that generate a qr code. It's a lot of fun and has quite interesting value implications that have proven to result in deeply philosophical dialogues and I wished more people actually used them.