Wednesday, June 16, 2010

Post modern 1975-1990


Postmodernisim was first coined to describe archetectural designs that distort the established code. Postmordernism was first to criticize the "glass box" structures of the swiss international period. The Sydney Opera House has now become one the most popular buildings in australia which definately took a huge step away from the geometry of the swiss international era.

Ettore Sottsass and a group of Italian designers and architects formed the "Memphis Group" as a reaction to the impersonal, slick, humourless design of modernism. The result of this was a vibrant ormental look which was conceived by the group as a fad. This is the picture to the left.

Wolfgang Weingarts influence as a teacher at Switzerlands Basel School of design had a major affect on the post modern era of graphic design. Weingart questioned the order and cleanliness of the swiss movement and his willingness to try the untried lead him to question the rules of typography and as a result opf this his work was joyful, full of energy and texture. Despite his daring ways, he didnt move away from the typical Siwss typeface helvetica.