Wednesday, June 16, 2010
Digital 1985- present
Like the "contemporary style, "digital" style is not a historical movement since it is happening right now. The term "digital" is a temporary lable which will proabably be replaced by historians after the movement ends. Computers are now designed to create very clean layouts, yet artists who use a computer as a creative tool have created work that looks messy ect. In the fine arts world, rebellion against clean, pure abstraction led to a renewed interest in messy decoration.
Keith Haring was a famous NYC grafitti artist whose iconic drawings worked their way into pop culture. From 1976 to 1978 he studied graphic design at the Ivy School of Professional Art, a commercial and fine art school in Pittsburgh. At age 19 Haring, who was openly gay moved to New York City, where he was inspired by grafitti art, and studied at the school of visual arts.
David Carson dared to run type across columns, made page numbers larger then headlines then overprinted and smashed the type. Like all other styles that suddenly "blow up" Carson was soon in great demand by mainstream advertisers who wanted to sell to they youth market, even microsoft saws the need to but the carson look.