In its day, the Victorian era was well known for being contemporary, although nowadays the contemporary look is clean and simple. Milton glaser is well known for his "I heart NY," his bob dylan poster and his DC comics. He is a well known designer for his comtemporary work.Paul Rand is also known for being a american mondernist. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC.
Although we have moved on from the old styled era's, every now and then you can pick up things from older styles such as the swiss international era, we still find the need for using grid layouts and simple but affective typography, we also still like to make things such as the ipod, simple but affective, in some of our advertisments, we use clean white backgrounds to achieve a professional image.
