Lately Swarovski's crystals can be found on everything : clothes, sunglasses and even furniture. We keep on forgetting that Swarovski is mostly known for its crystal jewelerry. Last Thursday Swarovski Crystallized opened a new NYC Store. The concept store opening in NYC took place just few hours after a tragic Michael Jackson news. There was a worry that celebrities and invited guests might not attend the party. Eventually the jewelry fans like "Gossip Girl's" Blake Lively or "Big Love's" Chloë Sevigny attended the party wearing Swarovski blings.
Celebrating opening of the new store, Swarovski partenered with a not-profit Charity : Water, which builds wells in developing countries. "The availability of clean water is such an important issue and it is wonderful to be involved in a project that is striving to make this basic resource available to all people throughout the world" - said the host of the evening Blake Lively. The Divine Rock Light Necklace created especially for this cause can be bought online on Swarovski website. All of the income from the sold necklaces goes to the charity. The cost of one necklace is $88.
The Swarovski Crystallized Concept Store is located at 499 Broadway in Soho, NYC.
Chloë Sevigny in Chloe
Lucy Liu
Blake Lively in Cavalli
Evan Rachel Wood in Gucci
