Jaeger Pop Up Shop on Carnaby Street

A few weeks ago I was invited to take part in a styling competition to embody the "spirit" of Jaeger's quirky, stylish and young-elegant pop up shop on Carnaby street filled with illustrations enhancing the experience of the clothes themselves. However, as the lovely Amy discovered upon a quick call on my phone, I was too ill to leave the bed and am sad to say I didn't get to participate. However, I was well and up enough to come and witness the announcement of the winner of the competition as well as having followed the gradual increase of likes and comments on the Jaeger facebook page.

Personally my favourite looks - images taken from Jaeger facebook page
ANNE LOOK - STYLE NOIR

There were two competitions, essentially - one, which was decided by the public or those with the most readers / followers / friends as well as best skill to market and distribute such information through the arrears of Social Media, as such competitions work, and one based solely on the decision of the curator of Jaeger's pop up shop, a dashingly arrogant (in a good way) and tall James Bondesque figure, a mix of Clive Owen and Daniel Craig who reminded me of someone else in fashion I had met resulting in a mildly embarrassing situation where I talked to him about something he couldn't possibly have known.

More of my favourite looks - images taken from Jaeger facebook page
STYLE CARTEL - THE DASH EMPIRE

The boutique was packed with London fashion bloggerati - it was so warm, that many ended up squatting outside the boutique. Must have been quite a sight seeing fashionistas sitting upon Longchamp bags on the floor. I know this because several tourists snapped the scene up and bemused of the antics of London life in the square central mile of fashion. Cupcakes were served and even apple and pear juice! Finally something I can drink - I usually have to nibble on chocolate which appears from my bag only to disappear in a flash into my mouth where it's silently indulged until it makes its way to work its druggy wonders all the while not offending any hosts with non-vegetarian fish 'n chip or mini burgers on lovely wholemeal bred. Plenty of popping corks were to be heard, a sound that lightens up the bloggerati's face possibly to almost the same level as a gorgeous velvet jumpsuits or deeply purple, perfectly mixed cape that I encountered and broke off a tiny piece of my heart for to leave behind.

We are winners and we get to stand next to Clive Owen/ Daniel Craig. MAKE LEMONADE and MY NEW BEST FRIENDS


"Where is Miss Jacqueline?" There's also Mr Thom TickleMouse tickling his own nose in his amazing hat

Always puts a smile on my face, Emily from Fashion Foie Gras and me snapping each other (picture of me taken from her blog x)


Hangin' outside - check out my Yorkshire Pearl bracelet and the designer leashing Miss Butters with Emma from London a la Mode


Organizers, Models, Fish 'n Chips PR's and Photographers


"Lira, I think we found you something!" whispers Kristin of the Clothes Whisperer (loudly). Oh, and my heart was broken, I had to leave the pieces behind


Kristin rocking the sheer blouse look to perfection and an impressive display of thin curvyness. Reminds me of the girl drawn to an extreme all over the walls of the boutique. Quite a remarkable resemblance.


Charlotte from Style Cartel always working, and Emma decked in Yorkshire Pearl


Are you swooning over Freak De Luxe's legs? Uh, yeah me neither.


I wish I could sit with grace like that... Amy's lips looking as luscious as her dress, what a gorgeous picture of two gorgeous blondes


"Aww isn't she the cutest?" "Yeah I am!" - "Pose for me, ladies!"


Jaeger display and drawings of thin curvy girls I was referring to earlier. And cheeky cats, of course.

A picture of dive Lira Leirner the Portmanteau take bu the official photographer of the evening and from the Jaeger facebook page

Lira Leirner is looking for a model

In lieu of finding models that represent what I am looking for with my fashion label I have started collecting images in order to have something to work with for my first big campaign. As you can see, Natalie Portman is my favourite. She has that smoldering but not overtly sexy look, is strong yet fragile, feminine but not overtly girly, caring, elegant, natural yet glamorous.

Emily Blunt and Liv Tylor are very much representative of the soft yet strong look that I like as well, and the other girls capture an essence of what I look for in the respective images. Please note there is a reason I chose those specific images and not others - they don't always look the same, none of us do, yet this is what I am looking for. That is why I have chosen to include images rather than just name certain people. This doesn't apply to the images of my friends as they are always beautiful (I'm lucky, I guess) and doesn't apply to Natalie Portman either - she nails it in pretty much every picture I've ever seen of her. I haven't written down the names after every picture because I know you all know who they are.

For this specific look I am also lucky enough to know some women personally who capture what I am looking for.

Emily from Fashion Foie Gras, Julie my friend from Munich

Kristin from The Clothes Whisperer

I have also sourced some images of models could work that are in a closer vicinity, namely some London based model agencies. The following images are all sourced form their respective websites.

Alona from from Sapphires Model Management


Bruna from Premier Model Management


Fernanda from Premier Model Management (uh, you wanna bet she's Brazilian?)


Lauren Elise from Nevs Model Agency


Zara Young from Nevs Model Agency

I'll be happy to hear of any contributions and suggestion you may have if you believe you've found an image, a person or even a model that might want to get involved with representing Lira Leirner and captures what I am looking for. The shoot is to take place in November and the style will aim to look similar to this image in terms of the photographic direction - mysterious glossiness with a natural beauty and strong expressions.

Disclaimer: This is a very picture heavy post which I have sourced from google under the name of the respective actresses and models and I was therefore not able to link up each one. If you see your image up here please let me know and I shall link it up. Thank you