The late modern era was dominated by american innovations. Americans developed a unique personal style and several superstars were born during this era. In the 40's and 50's Christian Dior was very popular in the fashion world because he combined simplicity with high fashion, this look continued later on when he designed the fashionable "rock and roll" skirts that was popular with the teenagers. The mini skirt represented both the dancing 60's with a relaxed attitude towards the body. Designer's work was always made with simplicity and 'easy to use' in mind.Paul Rand was a very influential designer during this time. his work was very simple but very affective. He liked using a wide range of techniques when making his designs such as, collage, photograms and cut-outs. I like his work because you can see the the similarities between late modern and American Kitsch in his work, which gives is a interesting affect.
